Whereas her iconic character on Arrested Development had the habit of pursuing new careers with mercurial abandon and pioneering obscure and naive charitable events without much forethought, Portia de Rossi put a lot of thought and effort into her venture, even teaming up with to create a new 3D technology that General Public uses to print its recreations.
Although less memorable than her chosen moniker, her birth name wasn't incompatible with fame — but the rebranding went much deeper than careerism.
Many deaths in drama series come as surprises, but de Rossi had just been elevated from recurring character to series regular in the previous season.